The Internet has changed the way people find and buy products and services. It has also created a whole new culture. Terms like websites, online stores, apps, dot-coms, and search engines are now common. This lesson will introduce you to the world of online retailing and teach you about some of the advantages and disadvantages to online retail.
Part One
Part Two
Important Terms for This Lesson:
Off-site purchasing: any type of sale that takes place in a location other than a brick-and-mortar store E-tailing: sale of products or services through the Internet M-commerce: online sales that take place through smartphones or other mobile devices instead of computers; short for mobile commerce Mobile app: software applications developed specifically for portable digital devices, such as smartphones and tablet computers Web-influenced sale: purchase made in a brick-and-mortar store where buyers first research the products or services on the Internet Shopping bot: online search tool that compares prices for an item on different websites Identity theft: stealing someone's personal information to get money or make purchases Retail channel: Pathways through which goods or services can be sold Multi-channel retailer: retailer that uses two or more retail channels to sell products Home-shopping television: television that is devoted solely to retail sales Infomercial: paid television commercials placed in television program time slots Direct mail: any piece of marketing communication sent to potential customers through the US Postal Service; also known as junk mail Vendor: person or business that sells something Street vendor: retailer who sets up a portable store outdoors on a sidewalk, in a parking lot, or in an open-air market Food truck: mobile kitchens that prepare and sell different foods Vending machine: coin-, bill-, or credit-card machines used to sell small products
Part One
Part Two
Important Terms for This Lesson:
Off-site purchasing: any type of sale that takes place in a location other than a brick-and-mortar storeE-tailing: sale of products or services through the Internet
M-commerce: online sales that take place through smartphones or other mobile devices instead of computers; short for mobile commerce
Mobile app: software applications developed specifically for portable digital devices, such as smartphones and tablet computers
Web-influenced sale: purchase made in a brick-and-mortar store where buyers first research the products or services on the Internet
Shopping bot: online search tool that compares prices for an item on different websites
Identity theft: stealing someone's personal information to get money or make purchases
Retail channel: Pathways through which goods or services can be sold
Multi-channel retailer: retailer that uses two or more retail channels to sell products
Home-shopping television: television that is devoted solely to retail sales
Infomercial: paid television commercials placed in television program time slots
Direct mail: any piece of marketing communication sent to potential customers through the US Postal Service; also known as junk mail
Vendor: person or business that sells something
Street vendor: retailer who sets up a portable store outdoors on a sidewalk, in a parking lot, or in an open-air market
Food truck: mobile kitchens that prepare and sell different foods
Vending machine: coin-, bill-, or credit-card machines used to sell small products
Important Concepts to Remember: